http://calsun.canoe.ca/News/Alberta/200 ... 3-sun.html
Cowboys to raise cancer awearness
Knowing pastel-clad cowboys will raise cash for breast cancer during this year's Stampede has one Calgary alderman -- who survived her own brush with the disease -- absolutely tickled pink.
Ald. Madeleine King and many of her council colleagues helped kick off the Stampede's Tough Enough to Wear Pink campaign as they donned their own pink checkered shirts at city hall yesterday, which will be sold throughout the city to fund breast cancer research.
King had surgery one week following the 2004 election after she was diagnosed with the disease and is thrilled to see the city's most famous attraction helping with the cause.
"This brings attention to an issue that touches so many of us and it's a wonderful way to exercise the Stampede spirit."
"I'm very grateful the guys around here really are tough enough to wear pink -- they will positively be peacocks."
The campaign originated in the U.S., but Stampede officials are taking it one step further, said Stampede spokesman Doug Fraser.
"We took it a level higher than it was in the States and are adding on the 30 Hours of Tough campaign," Fraser said.
"It wasn't us finding the charity; the charity found us.
We decided we could help raise some serious money for research."
A ribbon cutting will kick off the 30 Hours of Tough at 4 p.m. tomorrow, and reduced Sneak-A-Peek admission prices of $3 will go to the Canadian Breast Cancer Foundation.
Five hundred people will support the foundation tomorrow night by attending a $1,000-per-ticket concert by Diana Krall at the Hyatt Regency.
T-shirts and other apparel endorsing the event and helping raise money will be on sale at both Stampede Park and Lammle's.
"There's already a shortage of shirts," said Fraser.